Creos LabsOutlier
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Outlier / Content intelligenceLive, early access

Find what’s breaking out.

Track creators across TikTok, Instagram and YouTube. Every post scored against its own running median. See why it worked, not just that it did.

How it works ↗The score ↗Early access ↗
● Live outliers
01 / Breakout
41×

Competitor reel at 12.6M views against a 310K running median.

02 / Why it worked
Pattern interrupt
Hook0–2 s
Reveal2–6 s
Payoff6–11 s
One competitor reel, start to finish
  1. 01 · Add
    @creator_oneOne card
    TikTokIGYT
    One card per creator, across every platform they’re on.
  2. 02 · Pull
    Latest posts, on demand
    Bring in their latest posts whenever you need them.
  3. 03 · Score
    41×
    vs their own running median
    Every post against that creator’s own running median.
  4. 04 · Understand
    “Nobody tells you this before you launch…”
    Hook · reveal · payoff
    Hook, beats and structure, auto-transcribed.

Get outlier alerts in Slack or your inbox the moment a tracked creator breaks out.

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See it in action

Your competitors are telling you what works.

Track the creators and brands in your space. Every post is scored against its own running median, so you see what’s breaking out while it’s still climbing.

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ReelBreakout
Competitor reelInstagram · posted 7 days ago
Views12.6M
Running median310K
Score41×
Last 24 hours+903K
Their running median
Hook style⚡ Pattern interruptHook 0–2 s · Reveal 2–6 s · Payoff 6–11 s
Opening line, auto-transcribed“Nobody tells you this before you launch a skincare brand.”
How it works

Three steps. No dashboards you don’t need.

01

Add creators

Track a creator across TikTok, Instagram, and YouTube — one card per person, however many platforms they’re on.

02

Pull posts

Outlier scores every post against that creator’s own running median, not a universal benchmark.

03

Go deeper

Auto-transcribe any post and see its hook, structure, and beats — why it worked, not just that it did.

The score

Their normal. Not everyone else’s.

A small account’s breakout scores the same way a large account’s does — so you spot the post that’s working before it’s obviously a hit.

Outlier score
Post viewsTheir running median
Small account96K views ÷ 8K median
12×
Large account1.8M views ÷ 900K median
2×
Illustrative example.
One feed

Every post. Ranked.

Every tracked creator’s posts in one feed — sorted by score, filtered by platform, live the moment you pull.

  1. 01
    Launch mistakes nobody mentions
    Creator AInstagramPattern interrupt
    41×
  2. 02
    I tested 5 hooks on one product
    Creator BTikTokChallenge
    11.2×
  3. 03
    Why this ad actually converted
    Creator CYouTubeContrarian
    6.4×
  4. 04
    The 3-second rule for reels
    Creator ATikTokListicle
    3.1×
  5. 05
    Behind the rebrand
    Creator DInstagramStory open
    1.8×
Sample data.
Early access

Outlier is invite-only while we test.

OutlierContent intelligence
Early access
SignalCreative analysis
Early access
???Something new is forming in the lab
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Limited spots while we test.
Running Outlier for multiple brands? We’re working with selected teams and agencies.
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FAQ

Questions.

Which platforms does Outlier support?

TikTok, Instagram, and YouTube — a single creator can be tracked across any combination of them under one card.

How is the score calculated?

Against the creator’s own running median views, not a universal benchmark — so a small account’s breakout post scores the same way a large account’s does.

Does it write scripts for me?

No. It shows you the structure of what worked — hook, beats, hook style — so you can write the next one with that in mind.

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