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Signal / Creative analysisLive, early access

Know before you spend.

Upload creative before you publish. Every asset checked beat by beat against format-specific criteria. Every score benchmarked against everything you’ve made.

How it works ↗See a breakdown ↗Early access ↗
● Live analysis
01 / Score
82/100

Hydration serum, 15 s vertical. Top 10% of your 24 other 9:16 assets.

02 / Flagged
One clear CTA

Two offers compete in the last 3 s.

6 pass2 partial1 fail
One ad, from upload to fix
  1. 01 · Upload
    serum_15s.mp49:16 · before launch
    One asset or a whole round, before it goes live.
  2. 02 · Score
    82/100
    6 pass2 partial1 fail
    Checked tier by tier against format-specific criteria.
  3. 03 · Benchmark
    Top 10% of your 24 other 9:16 assets
    Placed against everything you’ve analysed in that format.
  4. 04 · Fix
    Two offers in the last 3 s→ One clear CTA
    Beat 12–15 s
    Know which beat to change before you spend a dollar.

Share scorecards to Slack, Notion or Sheets so the team sees the fails before launch.

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See it in action

Your ads have more to say than ROAS.

Upload creative before you publish. Signal checks it beat by beat against what tends to hold attention, and benchmarks the score against everything you’ve made before.

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Dry skin by 3pm?9:16 · 0:00
Hydration serum, 15 s verticalScored against 9:16 video criteria, before launch
82
/100Top 10% of your 24 other 9:16 assets
Problem0–3 s
Demonstration3–9 s
Proof9–15 s
  • Hook lands in the first 1.5 sLands at 1.2 s
    Pass
  • Pain named on screenText overlay in frame one
    Pass
  • Face or product in the first frameFace enters at 0.8 s
    Partial
How it works

Check it before the market does.

01

Score

Every asset checked tier by tier against format-specific criteria.

02

Benchmark

Every score placed against every other asset you’ve analysed in that format, so a number means something concrete.

03

Review

Upload a whole round of creative at once and see every score land side by side.

Review a round

Every asset. Side by side.

Upload a whole round of creative at once. See which one to run, and which beat is holding the others back.

  1. 01
    Hydration serum — problem/solution
    9:16 video⚑ Two competing CTAs
    82/100
  2. 02
    Hydration serum — founder story
    9:16 video⚑ Hook lands at 2.4 s
    74/100
  3. 03
    Hydration serum — UGC review
    9:16 video⚑ No product in first frame
    69/100
  4. 04
    Before/after carousel
    1:1 static⚑ Benefit needs sound
    63/100
  5. 05
    Offer banner
    1:1 static⚑ Brand missing in final frame
    51/100
Sample data.
Early access

Signal is invite-only while we test.

SignalCreative analysis
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OutlierContent intelligence
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Reviewing creative for multiple brands? We’re working with selected teams and agencies.
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FAQ

Questions.

Which formats can Signal score?

Static images and video ads — each format is scored against its own criteria, so a video score and a static score are never averaged together.

What does the score compare against?

Every other asset you’ve analysed in that format — so an 82 tells you where this ad sits in your own work, not an abstract average.

Can I review a whole campaign at once?

Yes. Upload a round of creative together and every score lands side by side.

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Check it.
Then ship it.

Outlier, Signal, and everything we’re experimenting with next.

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